Feel uncomfortable about marketing your private practice? Or maybe you tried marketing with disappointing results. You are not alone. Most therapists weren't taught in graduate school how to build and market a financially rewarding private practice. This presentation offers practical, step-by-step instructions for building an effective, ethical and low-cost marketing plan to attract self-paying clients and addresses specific methods of increasing your marketing confidence.
The daunting task of leading clients from a disempowering sense of external control to an actualizing sense of inner control becomes doable by helping them reframe their behavior from actions to language, i.e. seeing actions as an attempt to send a message or a signal to the world around them. This practical idea will be illustrated in role-play demonstrations of the WDEP system: Wants (or behavior as language), (self) Evaluation, and (action) Planning.
Participants will learn brief Ericksonian solutions to problems commonly experienced by clinicians to rapidly heal themselves and their clinician/clients. Problems that clinicians commonly face include emotional problems ABOUT their client's emotional and behavioral problems, procrastination concerning the tremendous amount of paperwork with which clinicians are often burdened, the absence of observable progress with a client, the uncertainty that exists in the healthcare environment and a plethora of other potential barriers.
Switching from his/her digital to analog brain functions allows the therapist to get in deep touch with the client in order to be part of the system rather than to be an observer. This workshop will show how to improve this ability.
Increased consumer use of the internet and technology gives therapists new ways to reach potential clients. Technology may be one of the best ways to market a private practice in the coming decade. Much of this technology is easy to learn and implement. Learn how to increase your private practice using the technology of websites, blogs, pay-per-click advertising, credit card services, audio recordings, online assessments and appointment managers.
Thanks to a number of recent studies, there is now solid empirical evidence for what distinguishes highly effective therapists. In this workshop, participants will learn the qualities and practices that separate the great from the good. Participants also will find out about a system of feedback procedures that can be used to develop a profile of their most and least effective moments in therapy - what works and what doesn’t. Not only will attendees get a far more exact idea of their clinical strengths and weaknesses and how to use the findings to improve their own practice, but they will also come away with concrete tools that will boost clinical abilities and effectiveness.
This workshop will present the latest information and updates on the SFBT approach in the context of practical ideas and techniques that participants can readily apply to their case loads.
Come experience the power of Impact Techniques - for you and your clients. Participants will complete five imaginative and multi-sensory Impact exercises designed for personal growth. Engage your ears, eyes, body and imagination in a lively experience of how simple props, sounds and movements can be used to promote positive personal change. You also will learn how these techniques can be adapted as powerful therapeutic tools for use with your clients, to respond to a wide variety of challenges.
Like all our experience, the self-concept has a specific structure that provides stability and structure, much like the keel of a ship. Participants will learn how to determine the structure that an individual client uses, and how to change that structure in order to make their self-concept more useful and effective.